Web Development Services : Benefits of Responsive Web Design
Responsive Web Design has become trending in the world of website development. In simple words, it means developing websites that can adapt to the size of the visitor’s screen. The aim is for content to render accurately depending on the device or screen size so that visitors get the optimal experience.
The primary advantage of responsive web design is that websites load quickly without any distortions. Users do not have to resize the content manually to fit their screen.
A Short History of Responsive Web Design
The first ever responsive website was of Audi (Audi.com) which was launched in 2001. Before naming this concept as “responsive web design”, this type of website was described with terms like fluid, flexible, elastic, etc. It was Ethan Marcotte who came up with the phrase “responsive web design” in 2010.
There are three principles behind the benefits of Responsive Web Design:
1. Fluid Grids
2. Media Queries
3. Flexible Images
We will discuss the same in another article. Let’s move to the benefits of having a responsive web design.
Top 5 Benefits of Responsive Web Design
Benefit #1: Increase in Mobile Traffic
According to research conducted by SimilarWeb, more than half of online traffic to top websites in the United States of America came from mobile devices in 2015. This expresses the importance of having a responsive web design. It is important for companies to have websites that render properly so that users don’t face the issue of distorted images or experience a sub-optimal site layout.
Benefit #2: Faster Mobile Development at Lower Costs
Developing one responsive website takes considerably less time than making a stand-alone mobile application in addition to a standard desktop website. Responsive design costs less than the alternatives.
Benefit #3: Lower Maintenance Needs
Maintaining a site that has a separate desktop and mobile version requires additional testing and support. However, the process of responsive design uses testing methods that are standardized to ensure optimal layout on every screen. Having a separate desktop and mobile website requires the formation of two content strategies, two administrative interfaces and potentially two design teams. However, this is not the situation in case of Responsive Web Design.
Benefit #4: Faster WebPages
The attention span of mobile visitors is generally short. As per studies, mobile visitors tend to abandon those web pages that take longer than 3 seconds to finish loading. If your website is not optimized for tablet and smartphones then your bounce rate will be really high because your audience will face difficulty in website navigation.
Benefit #5: Improved SEO
Search Engines give high priority to responsive websites over alternatives. If you are performing SEO on your website but it is not responsive…you will have a hard time getting desired results.
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