More than 1,000,000 merchants use Shopify to run their businesses. They come in all sizes, from all around the world, and each one is different. Shopify solves many of their hardest commerce problems out of the box—but every business has unique needs.
Shopify’s mission is to make commerce better for everyone. But Shopify can’t be all things to all people. Instead, we empower third-party developers, known as Shopify Partners, to create apps, themes, and other integrations that build on Shopify’s platform. That way, merchants can tailor their experience however they need, and developers can build their own businesses supporting those entrepreneurs. This virtuous circle creates new business opportunities and benefits merchants, partners, and Shopify.
Shopify’s platform offers many ways for developers to build their businesses. Our suite of APIs help you access Shopify’s built-in capabilities and add new features of your own. Liquid, our popular open-source templating language, gives you complete control over how Shopify stores look and feel.
Shopify’s developer ecosystem supports a variety of business models. Here are some of the ways developers are growing their businesses now.