Mobile Application Development : Why you need an App for your business?

The usage of smartphones has increased a lot since the past few years. Your desired audience is spending more of their time on mobile applications than desktop. If your business strategy doesn’t involve usage of mobile application then think again.

Experts from WebNinjaz, a top web and app development company in Noida would like to share 5 reasons on why your business needs a mobile app.

Reason 1: Visibility to all customers

As per the user report of 2018, the average American spends more than 2 hours a day on his or her smartphone. Even though only a few applications make up the bulk of the total usage, however, it doesn’t change the fact that users have to unlock, scroll and scan app stores for the applications they are searching for. Your application popping up during the research process can bring an advantage to you because users might want to check the link if the application is related to them.

Reason 2: Direct Marketing Channel

There can be functions of a mobile application such as general information, price plans, bookings, user accounts, etc. However, one of the biggest advantages of having a mobile app is that all the information that you want to share with your audience/customers such as discounts can be directly shared with them via the mobile application.

Reason 3: Value to your Customers

With the help of an Android app/iPhone app, you can provide value to your customers by running a loyalty member program. Instead of running a traditional reward collection scheme, allow your customers to take rewards directly from your application.

Reason 4: Build Brand and Recognition

Brand awareness is very important for a company. A mobile app can contribute to increase your brand awareness (which) helps your customers in remembering about you.

Reason 5: Customer Engagement

Customers need multiple ways through which they can reach you. Some of the common mediums are email, phone call, social media platform, etc. Why not add the mobile application to your list of channels?

The truth is that customers are willing to install any application which can bring value to their lives. That’s why many big brands like Glassdoor, Upwork, etc. have developed their own apps.

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